Sunday, 19 July 2020

Matchday Print

It's been just over two years since EFL clubs voted against compulsory production of matchday programmes. So far only Stevenage have gone online with their productions, being free to download. Colchester then took the novel step of giving away their programme as part of the match ticket. Further down the pyramid Barnet went online too.

It's a novel step. A lot goes into making a programme, pain staking work and deadlines for a product most will buy out of habit and then not read. So by going online with free to download you're potentially increasing readership (people not attending games or away fans unable to travel), keeping sponsor fees but losing the publishing and distribution costs. Given the whole COVID19 behind closed doors scenario, we may see more clubs than the three mentioned before follow suit with doing away with the progie.

Is it right though? I was an avid collector of matchday programmes when I was younger although maybe ten years ago I stopped buying. The problem is I can't remember what games I attended now so about 3-4 years ago I started buying again, just to aid my memory. It's part of the routine in going, as much as the pre match pint, pie and meeting of mates - a memento of the game, particularly aways - so can't see me getting into this online malarky if Pools bin it off.

In fact I know I won't . I used to be a purchaser of Pools fanzine Monkey Business. That went online years ago and I can't recall ever bothering to seek it out and read. Yet when some mush behind the Town End was selling it a pound a go , I was straight over.

Another defunct publication was the short lived Nationwide Review from the mid 90s. A small football league magazine priced a pound which didn't do so good, so then was given away with football programmes monthly. Again was short lived and disappeared. Given the internet was taking off it was commendable Nationwide chose to go with a publication for club news rather than a website - the net was no doubt what killed this mag off - however it would be another 25 years before the internet started to see off matchday programmes.









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