Ever chatted with your pals about items of clobber and muted things like 'it would be better if' or 'I'd like it more if' etc and then done bugger all about it? Well some brave lads who thought like that have put their money where their mouth is, and jumped feet first into the world of limited run, high quality threads. These brave lads are Good Measure.
There first run is focussed on a classic sweatshirt, one that looks the part and fits correctly. Just for good measure they have a focus on producing their work right here in Britain.
Worth a look. Personally I'm not a sweater kind of guy, but I'll be keeping tabs on their efforts, seeing what they produce next. This bunch of connoisseurs could well become the next Connoisseurs...
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