You Wood Woodn't You?

Scandinavian labels. For me it used to be all about 'made in Italy'. But the Swedes, Danes and Norwegians make clobber more practical for our Blighty climate than the superfluous Eyeties do. Fjall Raven, Norrona and Napapijri are some Nordic brands I've enjoyed in the past, but I've just experience my first taste of Wood Wood.

And for a Danish brand its actually one for the British spring, not the inner Arctic Circle. A pale azure light blue parka with white hood and trim. Also has proper psychedelic lining and labelling inside. And in fact given the cut of the arms and chest I wouldn't be surprised if it was inspired by UK baggy fashion. Certainly more Northside than Woodside.


Wood I consider buying anything else by this brand? I certainly wood.