Thursday, 26 June 2014

JW Fosters & Sons Classics

 Founded in Bolton in the late 1800s by the chap mentioned above, his boys renamed the running shoe company in 1958 using an Afrikaans term for a small Gazelle - rhebok. And thus the brand we know and love (or hate) was born.

The Reebok Classic, with its simple design and clean lines, was launched in 1987 to great success, but has become as ubiquitous as it has notorious. Its a trainer that crosses all divides but was seen on a great deal more questionable characters than most. It was the real first pub trainer and was used to good effect in a great number of cult films (again love them or hate them), including Goodbye Charlie Bright, the Football Factory and Nil by Mouth.

They come and go out of fashion with our culture fairly regularly, but are making a mark with me again. Perhaps it's because its the summer and therefore impossible to wear Clark's deserts. Or that adidas lost my vote with an increasingly number of poorly made, poorly conceived and poorly coloured reissues lapped up by the casuals by numbers on Instagram. Or perhaps because I'm in my thirties and I'm pining after my youth given these used to be the trainer of choice in my mid teens. Whatever it is I'm looking at Reebok Ex O Fit low, standard white classics and the Workout Plus with new reverence - one that was reserved, with some irony given the name rhebok, once only for the likes of Gazelles.

Just been reissued / relaunched for A/W at several places including Content






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