Monday 22 June 2015

Mad Shirt

Everyone has a mad shirt in their wardrobe be it floral design, a loud madras or luminous pink. Or in my case all three. However this Aertex effort takes them to the next level, teaming up with the nutty boys to create this piece of merchandise for their 2010 tour. I was first aware of the shirt a few years ago when blogging about music / designer collabs but only sourced it of late after stumbling across one on the bay of despair.

Aertex has a rich heritage spanning all the way back to 1888, and historical highlights included kitting out the Desert Rats during the war and creating England's 1970 World Cup kit. And ten years into their third century it was working with Madness to create an instant cult classic - a trim fitting, button down gingham complete with Mad M. Mad not Mad.


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